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App Marketing Lead

Do you know how to build marketing campaigns for Mobile and Apps? Do you want to join a rapidly expanding consumer finance business and launch their first App by using your specific knowledge of marketing within the mobile and app environment? We need this to be world class customer experience, so we’ll give you full autonomy to stretch your commercial and creative skills!

Job Specification
You will join the team with the app already in development, however, we want your input and we want you to provide us with your consultation in line with our 3rd party agency as to how we can make the biggest impact with the launch of this APP which will take 6 months of planning, if we can get it done sooner fantastic.
We want you to have genuine autonomy but here is what we think you’ll need to do……
Marketing Strategy & Plan – focussed purely on Mobile and APP environment – Full marketing mix! TTL
Implement and launch a range of campaigns based on the above!
Work with our team of agencies, you might not like some of them, so we’re happy for you to change them depending on where they are in the process.
Help re-align and set budgets – they might be a little out by the time you start – this is us being honest! You’ll be in charge of the budget! It’s a good one!
Build, Test, Review, Build, Test, Review.
Have a balanced view of new Acquisition VS Retention. Full consideration of the customer lifecycle.
Launch a cool APP for us!Our perception of who we think can do this role…..
Someone who has the guts to launch this on their own. You may have never launched something like this before and may have been sitting in background watching someone muck it up. We want people who want success. You may just be very good at this and want a blank sheet project to work from!
You’ll need to have run campaigns in APP and Mobile Marketing Space
You need to understand what customer centric means. Essentially live and breathe it.
You will love digital
You will need to be able to challenge to board level, not just say you can.What we don’t want…..
Someone who once did a marketing campaign for an APP and feels they can launch an entire process. We need a depth of experience for this one.
You’ll need to love Marketing in the Digital, eCommerce, Mobile and APP space. It is as simple as that! Any consumer environment is good for us, retail, online, digital, consumer lending or insurance across – Car, Pet, House, Life, Medical, Travel and business.
Salary: £55,000 - £65,000 plus usual large company benefits
Location: Remote working but you will need to be in Milton Keynes 1 or 2 times a month when the world is back to normal. A London base or Birmingham base is also an opportunity. COMMUTABLE LOCATIONS: Birmingham, Solihull, Coventry, Daventry, Northampton, Milton Keynes, Bedford, Luton, Oxfordshire, Warwickshire, London, London City
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